Join us for the flagship event of Boston Rum Week—a day dedicated to exploration, education, and celebration of sugarcane spirits. Whether you’re a long-time collector, a casual cocktail lover, or just curious about the world of rum, this event is crafted to delight and inspire.
1:00 PM – 4:30 PM (VIP Hour: 1:00 – 2:00 PM) in the Emerald Room
Step into a vibrant tasting experience featuring:
40+ carefully curated rum brands, each with their own table and team ready to pour and share stories
A dedicated cocktail bar area with featured drinks from participating brands
Live stage presentations—insider stories, new product launches, and behind-the-scenes insights
On-site bottle shop by Burlington Wine & Spirits so you can acquire your favorites
Cocktail bar takeover throughout the day
VIP ticket holders get exclusive early access and exclusive pours .
The following brands will be pouring rums:
This is New England’s most passionate rum gathering. Attendees include:
Collectors & connoisseurs hunting unique pours
Curious newcomers exploring the category
Enthusiasts from the Boston Rum Social Club and beyond
Industry professionals, bartenders, and beverage directors
We expect over 120 attendees, with promotion running all summer long across email, social media, and our partner network.
11:00 AM – 5:00 PM
For those looking to go deeper, our seminar series offers five seated sessions hosted by leading rum experts, bartenders, and producers.
Expect:
Guided tastings with rare or special expressions
Storytelling & education that spans distillation, history, and culture
A small-group format with table seating, perfect for note-taking, sipping, and discussion
Limited spots available—seminar tickets sold separately or as part of VIP passes.
👤Maggie Campbell, Jen Akin, Miriam Pacheco, Nic Stevens
Agricole & cane juice rums are perhaps the rums that most reveal the terroir of their area of origin. Factors such as sugarcane varietals, ambient yeast, soil, rainfall and other climate influences all affect the final final character of the spirit. Sample a variety of the world’s leading cane juice rums neat and in simple cocktails … you’ll literally taste the diversity of our planet of rum!
👤Robyn Smith, Maggie Campbell, Brett Steigerwaldt, John Hsu, Graham Hamblett
Distillers are the wizardly architects crafting the magical liquids in our bottle of rum. Taste their creations while a distinguished panel of the industry’s most accomplished distillers discuss the techniques, raw materials, terroir … and challenges (!!) that went into every drop of rum.
👤Adrienne Stoner, John Hsu, Eric Kaye
This session will definitively prove that rum is the world’s most diverse spirit! Take away the dozen-or-so most popular rum countries and there’s still a kaleidoscopic array of wildly varied rums. Taste through a selection of representatives from the hidden gems of the rum universe and fall in love with a stranger at first taste!
👤Garnett Philip, Katie Stryjewski (Garnish girl), Frederic Yarm
The most common introduction to the rum category is through the universe of rum cocktails … but what determines which cocktails (and which rums) land on your favorite bar’s menu ? Culture, pricing, trends, brand influence, creativity, venue vibe, food pairing … the list of potential factors is endless.
Sip a selection of delicious rum cocktails while a colorful panel of mixologists, bar owners/managers, media influencers, authors and historians give you the inside scoop on the thought process that went into each glass!
Participation in the Grand Tasting & Seminars is reserved for Platinum Sponsors, offering unmatched access to a high-value, educated audience. Benefits include:
Tasting Table + Stage Presentation
Seminar participation
Branding across the venue and event promotions
Inclusion in full-summer campaign and on-site bottle sales
Interested in joining? Contact us →
